![]() They are especially helpful when working with an external agency because they enable you to see what changes and updates the agency is making to your account, giving you a clear view of their productivity and effectiveness. When used right, Google Ads filters are like the perfect hard-working intern who tracks all activity happening within your account. Again, choosing what filters you need and at what level will depend on your end goals. ⭐ Filter 26: Bounce rate > 55% + Clicks >= 150Īnd there are more. ⭐ Filter 23: (Over-performing campaigns): For Campaign end date + CPA 55% ⭐ Filter 22: (Under-performing campaigns): For Campaign end date + CPA >= 2-3 times your goal Identify those campaigns that are over or underperforming before they end. Other campaign-level filters that are helpful:Įnd Date and Conversions. This helps you look for wasted spend (i.e., no conversions) as discussed earlier in the keywords section of this article. In those instances, we recommend using filters that revolve around low conversions and high spend. Top Google Ads campaign filtersĬampaign filters are best implemented when you’re managing multiple campaigns. Note that you’ll need to connect your Google Analytics account to your Google Ads Account to use this filter. session duration (seconds) > 120 + CTR >= 15% Ad groups where visitors stay on the page longer and with higher click-throughs equal good engagement. ⭐ Filter 20: For CTR greater than 10% + Conversions less than 1 Look for these underperforming ad groups and flag them for further investigation, such as message cohesion between landing page and ad text. ⭐ Filter 19: For Impressions less than 100 + Clicks less than 1Ĭlicks but No Conversions. Just create a filter for groups where you have a certain level of impressions but no clicks, and consider revising ad copy or pausing the ads. Some great ad group filter ideas to improve the health of your campaigns: While the devil is certainly in the keyword details, ad group filters are also powerful, especially when you’re testing many different scenarios. Value / Cost (ROAS) = 2 or 3 times your average CPA + Conversions < 1 + Match Type = Broad, Phrase or Exact ⭐ Filter 1: Cost >= 2 or 3 times your CPA goal or average CPA + Conversions = 2 or 3 times your average CPA + Conv. Use filters to help you identify these leaky buckets and you’ll run a tighter ship than ever. Even with tight single keyword ad groups and precise targeting (among other tactics), errant clicks and low-converting ads can still hit your wallet hard and decrease your return on investment (ROI). ![]() Without proper management, you could waste a lot of money on Google Ads.
0 Comments
Leave a Reply. |